O’Cedar wanted to bring the adaptability of the digital world to the physical world. Being able to zero in on the right messaging, visuals, and media for their consumers was important with a new run for their PowerCorner Pet Pro Broom. Sold online, they wanted to cross-sell their ProMist Max Mop but didn’t know which message would resonate best.
We recommended using short run, digitally printed packaging to test two versions. Each package focused on a different message and visuals centered around promoting their ProMist Max Mop.
Thanks to EFI Nozomi’s digital printing technology, the team produced minimum quantities of each design and analyzed their impact. After the launch in August, 2024, their product ratings improved by 15%, cross-promotion conversions increased, and overall customer experience was enhanced.
